By D’Asya Collier-Williams
Tampa Bay hosted the NCAA Women’s Final Four for the fourth time, setting a record for the city and showcasing its growing role in advancing women’s sports.
The 2025 Women’s Final Four, held April 4-6 at Amalie Arena, featured powerhouse programs and drew in thousands of fans. The University of Connecticut captured its 12th national championship with a commanding 82-59 victory over South Carolina in the title game.
“It’s been a pleasure being here in Tampa,” said Jaelyn Arndt, NCAA associate director of social media communications. “Women’s sports as a whole is growing, and I’m excited to be part of the change.”
Although the final score was lopsided, the performance of UConn guard Paige Bueckers brought emotion and inspiration to the court. After missing significant time due to injury in recent seasons, Bueckers returned at full strength and led her team with 28 points, six assists and five rebounds. Her resilience and leadership earned her the tournament’s Most Outstanding Player award.
“So many emotions — gratitude was the main one,” Bueckers said. “The journey, the ups and downs, everything it took to get to that point. Just overwhelming joy. I’m just so happy for every person who is part of this journey.”
The weekend showcased both elite basketball and Tampa’s capacity to host major sporting events. The city previously hosted the Women’s Final Four in 2008, 2015 and 2019. Its consistent presence on the NCAA’s hosting schedule signals its importance in the women’s athletics landscape.
“Tampa has become a premier destination for women’s championships, and the energy here is always electric,” said Christian Bilkovic, NCAA assistant director of corporate relations. “The level of the game in every sport has been elevated so much by these women.”
The NCAA also emphasized community engagement throughout the weekend. Fans visited Tourney Town at the Tampa Convention Center, where interactive exhibits, games and merchandise were available.
Hundreds of children took part in the Women’s Final Four Bounce, a youth dribbling parade that brought families and basketball fans together at Curtis Hixon Waterfront Park.
As the sport grows, so does the visibility and support for women’s basketball. National coverage, increased sponsorship and higher attendance reflect a changing landscape.
ESPN sideline reporter Holly Rowe, who participated in a Final Four panel, spoke about the transformation she has witnessed in her career.
“For too long, this game and these players were overlooked,” Rowe said. “Now, with the growth in media coverage, sponsorship and fan engagement, women’s basketball is finally getting the recognition it deserves.”
With each successful tournament, Tampa strengthens its reputation as a reliable and enthusiastic host. As women’s sports continue to rise, the city’s ongoing partnership with the NCAA could position it as a staple location for future Final Four events.